It’s interesting to think that what makes social media successful is it’s regularity. It’s the users constantly checking, updating and playing with websites, that make them what they are. It seems awfully obvious when you put it that way, but it’s something that we probably don’t think about often. WordPress blogs like these can’t function unless people are constantly updating with new information. Professional YouTubers make their money from uploading with new videos regularly. Facebook relies on people posting statuses and videos and commenting and liking things. If people stopped using Tumblr, it would cease to exist. This is all kind of scary. Ultimately we – Internet consumers – control the regularity, therefore, we control the existence of the World Wide Web. … Whoa.